Prima Dental, a world leader in the design and manufacture of dental burs, has launched a new digital dentistry division, Prima Digital, following a £1m investment and two years of research and development. Applying its renowned expertise and experience in dental, carbide and rotary cutting the award-winning company has developed and launched Prima Digital’s select range of milling tool to outperform our competitors. To spearhead the technology of Prima Digital’s new CAD/CAM milling range, Prima appointed one of Europe’s leading carbide tooling experts Dr Marilyn Goh to the new role of Head of Research and Innovation. Dr Goh and the team have analysed the best possible carbide substrate and engineered a tooth geometry that increases tool life and precision of the mill. Field testing has shown the new tool outperforms the market leaders by 29 per cent while tests completed by a leading UK medical and dentistry university show increased precision of cut leading to a higher likeness of restoration to CAD design. This improved performance can significantly improve the cost per crown for the labs and milling centres, whilst also resulting in less chairside modifications for dentists.