As Canada's first undergraduate business publication, Ivey Business Review is designed and managed exclusively by students at the Ivey Business School. It is the largest undergraduate business publication of its kind, which offers exciting, actionable strategy recommendations for today's most pressing business opportunities. Each article comes from several months of intense collaboration between the writers, research team, and members of the Editorial Board. IBR was imagined and created in 2009, by a small group of HBA students with support from faculty, alumni, and the administration. It has since grown to distribute insightful and actionable long-form content to readers across the world in print and online. The print edition is published twice per academic year, in Spring and Fall. For more information about the organization and to learn how to get involved, please visit www.iveybusinessreview.ca, or contact the Editor-in-Chief/Publisher.