In Croatia, many talented people, especially our youth, have to leave the country to realise their aspirations or to be able to survive financially*. This is exacerbated by the country’s dependence on low margin activities, holding outdated business models with little to no innovation whatsoever in key industries -i.e. hospitality and tourism. On the other hand there is an incipient but thriving startup scene where entrepreneurs, full of energy are developing interestingly feasible solutions addressing a variety of real-life problems. In spite of this, entrepreneurs still suffer from limited access to capital, the ability to scale and the knowledge necessary to enable a product to be launched on the market. It is addressing these deficiencies where Abriva fits comfortably