Professional support for companies and brands to increase their market performance and effectively optimize their profit. A particular strength is the revitalization and customer-centric realignment of companies and brands and the corresponding restructuring of marketing Main areas of activity  Development/implementation of customer-centric market development concepts  Restructuring/development of business models and corresponding alignment of products & services and appropriate go-to-market strategy (B2C & B2B)  Revision of brand strategy [corporate brand, individual brands, own brands] incl. 360° implementation,  Product and innovation management incl. professionalization of new product development process  Marketing excellence with tailored marketing strategies, marketing initiatives and effective marketing mix, budget planning, communication and marketing analytics (KPIs, ROI),  Integrated customer experience management incl. optimization offline/online customer journey and customer loyalty concepts.  Optimization of structures & processes in marketing & sales, including change management  Project management/ program management