Over 5 million visitors come to Plymouth annually to enjoy the spectacular scenery, cultural and historic attractions and diverse range of food, culture and outdoor activities on offer in our ‘ocean city’. Destination Plymouth is a private/public sector partnership whose role is to increase visitors to the city and surrounding area, grow visitor spend and tourism related jobs. We are funded by the Plymouth City Centre Company, Plymouth Waterfront Partnership and Plymouth City Council as well as income from businesses across the wider city. #comebacklater