Inventor of the 'World Civility Index' to help create a more peaceful and civil world. History: Greenwood is a Canadian new media education group specializing in providing back-end, "behind-the-scene" web-based educational software. In yesteryears, Greenwood created the award-winning website (www.greenwood.ca/Hallow) focusing on English as a Second Language (ESL) learning programs with an emphasis on neutral English accent. Some people consider Canadian English to have a "neutral" accent -- something that is between British and American accent. The benefit of a neutral accent is that it conveys a confident, friendly and educated feel. Since 2011, Greenwood focused on behind-the-scene e-learning creation for meaningful causes to cater to the new learning style of modern students: short, bite-size, compelling contents suitable on cellphones.