APSU was established in 2011 following a merger between Apex Computers International Ltd (formed in 1989), an IBM mid-market infrastructure business, and AssurIT (formed in 1996), an IBM managed-services company. Already a technology pioneer delivering cloud-based services into the IBM mid-range market before any other company, APSU’s service portfolio has grown to include technical consultancy, procurement, managed services, in-store and on-line retail solutions, cloud hosting and physical co-location. The merged company was quickly recognised by IBM as a strategic partner. APSU now sits on IBM’s Worldwide Cloud Advisory Council and is the UK’s only representative on IBM’s Global Business Partner Advisory Council. It is also the most highly accredited IBM business partner in Europe and became IBM’s first partner to secure MSP accreditation for their Managed Services Partner program in the UK.