We are a Sydney based Hospitality Consultancy bringing imagination, unique perspective and life to ideas, creating solid, sustainable culinary brands with critical edge. Creativity + structured approach + expertise to execute = solid strategy that delivers results Kelly the Founder and Director is armed with 20 years of expertise in the hospitality industry, opening and running large scale, multi-site operations and building brands. After working for 13 years in London, with 8 years across numerous projects and senior roles within Soho House - one of the world’s most highly regarded and successful operators in the international hospitality industry, her Australian journey began, working with the Grounds of Alexandria, QT Hotels and also consulting on what she does best – creating, executing and developing culinary concepts and brands. Whether you are starting out, setting up a new venture or need some help with your existing business - Spitfire Fox can help you hit your target and give you the critical edge. How we can help you: Concept development - We will forge that creative path with you developing fresh and competitive culinary concepts that stand the test of time. Business Start Up - We can come on board at any stage in your venue’s development, offering advice in all capacities - we do big, small and in between. Brand Strategy and Design - We will uncover the core essence of what makes your idea or business unique and why and design branding to deliver your message where people can’t help but take notice. Food, Beverage, Operations and Business advice - We provide strategic advice, drive growth, improve efficiencies and deliver higher returns for existing hospitality businesses of all shapes and sizes. Whether you’ve got a great idea you’re ready to launch or you have a hospitality business that needs a little finessing and strategic advice and you’d like to work together, get in touch. We’d love to hear from you.