theWhat is a weekly email list of things we dig in life, style, culture and friendship. Made with love for women & men cool enough to get it. theWhat is from Amy Parker & Gina Pell, old school internet entrepreneurs and creators of the pioneering website Splendora. We teamed up again because we love working together and missed our readers. We are not lifestyle dictators or evangelists of hip. We are not here to scale theWhat into a billion dollar empire. We simply believe that creating a cozy, genuine, digital experience is possible. We did it back in '99. Help us do it again. Tell 5 Friends about theWhat right now. Sign up here: http://www.thewhatlist.com/