Farmguru is a farmer-focussed initiative of CashPe Agri Retail with a vision to significantly improve farm productivity and profits by providing them convenient access to curated products, advisory and financial services, backed by robust data science. Farmguru provides a web & mobile system for farmers to subscribe to exclusive large-scale group-buying deals at a sustainable price advantage over prevailing market prices. This is aligned to the real-world buying behavior of farmers and radically increases the scale of group-buying transactions and improves transparency of such transactions.