Lurtis Rules is a novel company created on the foundation of more than 15 years of research activity of their team members. The objective of the company to enable advanced technology in procedural content generation and artificial intelligence for digital content creation to the creative entertainment industries (such as videogames and animation). Lurtis Rules has the mission to produce innovative technology to inspire digital creators by means of easy-to-use and configurable tools to allow amateur and expert users to produce high-quality professional contents. Lurtis has an extensive background in both industrial and academic partnerships. Our team has been involved in many interdisciplinary collaborations in fields such as transportation, finance, healthcare, media, and construction. 75% of our R&D staff has PhD in computer science and engineering diplomas and have a solid scientific background in collaboration with 34 different research institutions in 13 countries and 5 continents, with whom we have published scientific papers or being involved in research or industrial projects. Our team has been working in collaboration with: • Transportations: Airbus, Eurocontrol, Skybus, AirCanada, Innaxis. • Finance: Banco Santander, Nayade Group. • Healthcare: Hospital Puerta de Hierro (Madrid), JR Hospital (Oxford), GMV, Indra, LabScope. • Media: Disney Research, NextLimit, U-TAD, Nevigo. • Construction: Morph Studio, Immoglaciar, RehabitaliaUK. • Academia: University of Oxford, Medical Research Council at Cambridge, University of Essex, University of Kent, National Research Council of Canada, University of Texas, University of Pittsburgh, US Naval Research Laboratory, US, National Institute of heath at Bethesda, Universidad Politecnica de Madrid, INSA Lyon, Polytech Lille, Otto-von-Guericke-Universität Magdeburg, Universiteit Utrecht, Southeast University (China), and many others.