G & P Unlimited Co. (GPUNLTD)- is an Unlimited Lifestyle and Urban Adventure Streetwear Company that is an acronym that stands for Get-up and Pursue. We are an urban renaissance who seek to impact the world. Our urban brand is an iconic symbol for the disruptive activist, artist, hipster, clergy, motivational speakers, civic leaders, educators, entrepreneurs, innovators and minimalist who serve the urban community. We are a new urban voice of black culture, history, soul, and spirituality. We aim to educate, empower, and inspire our people. We are unapologetic as to who we are which is a radical expression of Avodah! - LIVE LIFE, BE UNLIMITED and BECOME LEGENDARY.