A humble journey started in the year 2016 with a vision to provide quality Basmati Rice to the world. “Achha” is a global Brand that stands true to its name meaning “GOOD”, good in quality, commitment and purity. Now a diversified group with business interests ranging from rice production to hospitality industry to infrastructure development projects. Our commitment to bring you the best, leads us to continuously innovate and improvise our own capabilities breaking our own benchmark. This leads us to have: More than a billion ($) Dollar turnover. Most Trusted Basmati Brand. Wide Dealers and Distributors Network Strong International Presence Quality Procurement Policy Best Human Resources The reflection of our commitment leads us to become the most sought after Basmati Brand across the globe.