Bigger Picture is a marketing lab. Through SEO, Landing Page Design, A/B Testing, and Social Media Advertising tactics we collect stone-cold data about your market and its people. Then we analyze the data and build you a report which shows how different people respond to different angles of your product or service. And which combinations hold the most potential. Main KPI's we dig for are market size & interest. Interest is how we measure the potential of each combination. It's based on a bunch of technical data points like click-through rates, bounce times, etc.