Cicero explores a new way of travelling - people-driven journeys - based on the idea that people and their stories can add extraordinary value to our constant desire to go. We see each story as a precious universal tool that involves and helps to understand the past, decipher the present, inspire the future. So Cicero's dream of putting people at the center as a source of narrative. People with the power to turn our simple "going" into an unforgettable journey.