The Standard is the most powerful brand in the boutique hotel business. Founded in 1999, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Located today in Los Angeles, Miami Beach, New York City, London, and Maldives. Located tomorrow in Asia, Europe, and beyond. The Standard is known for its taste-making clientele, pioneering design, and unrelenting un-Standard-ness. From prodigious opulence at The Top of The Standard to rock 'n roll chic in Hollywood, you never quite know what to expect, save for a beautiful setting, a fresh twist on Modernist design, and a smashing good time. The Standard is a part of Standard International - a NYC-based hospitality company with 16 hotels and food & beverage properties around the world, under The Standard Hotels brand as well as Bunkhouse Hotels and Peri Hotels. Standard International is on the forefront of immersive experience creation at its properties and technology driven innovation in the industry, including its spontaneous booking application, One Night.