Roadmap to Media Business Models The Problem Print media companies, newspaper publishing in particular, experienced first hand the shifting market trends in demand for advertising and information as consumers migrated to the internet. The eroded profit margins have long ago reached unsustainable levels. Many surviving companies and merging media interests are now scrambling to reinvent their businesses. The traditional business models built on high cost infrastructure and processes supported by strong revenue streams have fallen away to low cost of entry, flexible operating budgets that constantly leverage evolving technology to address rapidly shifting competitive markets. The Solution ATS has structured proven news media business models that redefine revenue streams and cost factors which adapt to these constantly shifting market forces, beginning by identifying existing untapped and emerging revenue streams and, more importantly, providing the means to absorb and maintain new revenue within processes that profitably operate and grow the business. ATS applies technology to the new business models which has proven to produce expandable and profitable results. Within operations, news media business can now tap into the extensive application and support services provided by ATS which round out their models with hosting and outsourcing options custom structured for each individual plan.