Profitable Ag is a farm business consultancy that is 100% focused on supporting farming families to run profitable businesses that enable them freedom of choice. Profitable Ag is underpinned by the following core values: • Trustworthiness: All relationships are entered into and support is provided confidentially and in good faith. Trust is earned by good conduct. • Competence: Due regard is given to the knowledge, skills and experience necessary to provide support by assessing what’s required with regard to your individual needs, priorities, circumstances and preferences. • Honesty: Complete integrity applies in all professional dealings, including transparency, frankness and fairness at all times. • Fairness: Professional objectivity is applied to all professional engagements. This involves proper investigation, evaluation and diagnosis of the need for support, and self-reflection on our limits of competency. • Diligence: Professional engagements are performed with due care and skill. Time and resources are managed to deliver support efficiently, transparently and cost effectively. Profitable Ag supports farming families across a range of areas including: • Strategic, tactical, and operational planning and implementation to improve business performance and family relationships • Working through the business succession planning process, including the transition of skills, leadership, management, and ownership of assets • Improving on-farm management, lifting production and understanding profit drivers • Improving communication • Goal setting for family work life balance • The management of staff, including workplace health and safety and HR requirements • Coaching businesses to develop their own solutions to their own problems