7th Avenue (https://7thavenue.co) is a digitally-native furniture brand offering products that marry beautiful design with functional day-to-day features.  Our main product is a modular sofa collection we call “The World’s Greatest Modular Sofa” that includes features such as endless modularity, water-repellent & stain-resistant fabrics, removable and machine-washable covers, memory foam cushions, and many more. All products are sustainably-built, free from harmful chemicals, and designed to last 10 years or more. Our goal at 7th Avenue is to transform the way we shop for home products both online and experientially in-person. Our products are sold direct-to-consumer as well as through Experiential Showrooms, our innovative approach to retail. Experiential Showrooms allow potential customers to experience 7th Avenue products in real-world settings: art studious, boutique hotels, restaurants/ lounges, co-working spaces, and more - solving the biggest barrier to furniture e-commerce growth: in-person try outs.