Potatoes South Africa (PSA) is a Non-profit Company under the Companies Act, 2008 (Act 71 of 2008), whose main objectives are: * To serve as the mouthpiece of the South African potato producers; * To establish and maintain a central representative body called the Potato Industry Forum, in respect of all potato affairs in which all the role players in the potato industry can participate and in doing so set industry strategies; * To institute and endorse the maintenance of a national Potato Industry Development Trust which shall collect, distribute and govern industry levies in accordance to statutory strategies as set out in the government notices; * To structure any business activity or service in such a manner that financial interests and results are transparent and are made available to all interested parties independent of PSA; * To strive for the systematic development and environment friendly outlook of the potato industry, including, inter alia, the preservation of the soil and water resources, the maintenance and improvement of the fertility of the land and improvement of production and marketing methods. In terms of its role in the potato industry, PSA operates as an industry association and its structure represents a network of participating role players and individuals who are involved in various forums and committees. The vision of PSA is to build a viable potato industry in South Africa.