Mohammed is a classic, die-hard entrepreneur. He needs a constant challenge, isn’t averse to taking risks, and believe that if you aren’t growing, you’re stagnating. These traits are what led Mohammed to start the frozen yoghurt concept in his beloved city of Buraidah, Saudi Arabia. It took a lot of research and commitment from Mohammed to create a frozen yoghurt concept which is refreshing. Right away, the new Zonice shop was a hit – enjoying a steady stream of loyal customers – and business was exceeding expectations. He immediately opened another branch then he started receiving requests from people who were interested in franchising, which led to the opening of the first franchised Zonice in 2016. The business continues to grow and attracts new customers as he builds a loyal customer base. Within just a few months, two additional Zonice locations opened for business. Just as with the first Zonice, these new franchised locations are also enjoying a steady stream of growth. The founder believes these Zonice shops will prove their strength with time as they continue to serve and offer the best of services and products. Now, in 2017, Cold Food Est. is expanding its franchise program so they can offer individuals the same opportunity they’ve enjoyed since the beginning – the ability to operate a fun, fulfilling, and profitable business while at the same time expanding the Zonice family to locales throughout the nation.