the be.come project is a subscription-based fitness platform built on the idea of bringing inclusivity, approachability and body-neutrality to the fitness world. Founded in 2018 through grassroots efforts, the investor-free startup has relied on its’ passionate community to not only survive, but thrive, while looking at wellness through a new lens. the be.come project doesn’t highlight your insecurities through before-and-after pictures, empty weightloss promises, or body shaming. You are given permission to be.come in your purest form -- leaving you to feel accomplished, strong, motivated, confident -- you know, the good stuff. Come exactly as you are. No fancy gym clothes, exclusive waitlists or olympic athleticism required. lols.