“Brand” refers to “territory”, and represents the universe where an organization interacts with its key audiences. This world of messages and interpretations has to be slowly revealed through a careful process to discover not only its real story but also its identity. The result of a corporate identity programme, besides the creation of a powerful, meaningful and memorable brand, will lead to a clear understanding of what makes your organisation relevant and unique. Everyone involved in the project will end up aligned with the same vision, and will be equipped with the knowhow to express a set of ideas for communicating effectively to key audiences. Together we will find the perfect balance between familiarity, novelty, clarity and mystery. You will learn how to see and observe yourself with new eyes. You will have a story to tell, a language of your own to express and share your culture and customs, your people, your colours and symbols.