Developing actionable consumer & shopper insights doesn't happen in a vacuum. It's a team sport. It requires statisticians and strategists, research and analytics, clients and consultants. It starts with a business objective, which leads to an insight plan. Then we pull together the right people and the right tools to make it all happen. The starting point of The Insight Collective is Chris Bacon, President and Founding Partner. Chris has 30 years of global experience unearthing consumer & shopper insights for five Fortune 500 companies, plus an extensive network of insight & brand experts. As a result, The Insight Collective helps marketers in five key areas: * Innovation & Ideation * Brand Development * Consumer Decision Journey * Training & Development * Custom Insight Studies We bring the resources, you bring the challenges. We'll find solutions, together.