Radcast is a customizable playlist of short audio content, composed of topics like Tech, Sport and Business news, Comedy, Learn Something New, Positive Injection and more. Users can select which segments they want, tailoring their Radcast to their interests and time available for listening within their routine. Radcasts are delivered via WhatsApp as an audio file and link to a mobile web app - users can choose to listen in WhatsApp or on our Web App. This creates the ultimate low effort user experience, leveraging the ubiquity and daily nature of engagement with WhatsApp. In the long term Radcast will become the ultimate audio companion. It will aggregate the highest quality audio content, both long and short form, music and spoken word, perfectly tailored to users’ unique tastes, and time availability. It will be the next evolution of radio, personalized for the individual, on demand whenever it suits them to listen. This will dwarf the current radio and podcast experience, and will be the perfect way for busy people to stay current, learn, laugh and be inspired every day.