RADICAL SKINCARE was founded by Liz and Rachel Edlich, the daughters of one of America's most famous plastic surgeons and skin wound healing specialists, Dr. Richard F. Edlich MD, PHD. RADICAL SKINCARE is a short, confident anti-aging skincare line delivering quick and visible results thanks to Trylacel, a proprietary technology capable of delivering high levels of antioxidants to the skin cells without breaking down and losing their potency. RADICAL launched at Barney's in the US in September 2011, and rolled out in Europe, Middle East and Asia since then. Radical is distributed in selective department stores and perfumeries (Harrod's, Gum, SpaceNK, Harvey Nichols Dubai, Lane Crawford Hong Kong, Mecca Australia). Currently available in 10 countries, Radical is expanding and has a plan to enter 18 new markets in 2013. World Headquarters of Radical Beauty International are in Santa Monica, CA, USA. The company also has offices in Paris and Aix-en-Provence, France, and in Singapore.