dUCk was born out of the love for well-branded scarves. With the modern city girl in mind, dUCk wants to convey the message that wearing scarves should be a celebrated act among women, whether Muslim or not. The dUCk brand revolves around a character named D and the evolution of dUCk goes hand in hand with her life and adventures, which are shown in illustration form. Founded by popular blogger Vivy Yusof, dUCk launched on May 5th 2014 and since then has risen quickly in its popularity among scarf-wearers. Unique in presentation and packaging, dUCk is known to be different from the rest, something the team at dUCk take very seriously.