Superior Challenge is an international MMA promotion with operations in Sweden, which produces high quality, and adrenalin-full sports entertainment. Superior Challenge is part of Superior Group International together with Superior Wear, Superior Gear, Superior Productions and Superior Management. The organization is one of the world's largest MMA groups, with operations started in 2005. The Group has many years of experience in MMA and broad knowledge of the industry, and is internationally recognized as one of the world's premier MMA events, Superior Challenge is amongst a few promotions in the world that has internationally top ranked fighters competing at the events. The first event in 2008, broke the record attendance for all MMA events in Scandinavia, and the record has been broken three times. The last time was at Superior Challenge 8 in a packed Malmö Arena in Sweden. The Live TV broadcasts have also broken the all-time Nordic viewer record for all Nordic martial arts TV programs, with a minimum of 250.000 viewers only in Sweden. The promotion has also broken the record for international TV reach which estimates to have had over 100 million viewers world-wide with broadcasts in North and Central America, Asia and Australia. Superior Challenge is part of Viaplay’s Fighting Package and is broadcasted live exclusively on Viaplay in the Nordic Countries (Sweden, Norway, Denmark and Finland). The events are also broadcasted live on TV10 in Sweden and FITE TV globally. Since the start Superior has invested large resources in Swedish MMA and Swedish MMA athletes, which has resulted in Sweden’s current prosperous MMA market. The organization has produced the majority of the Swedish UFC and Bellator fighters and is the largest exporter of international fighters in the Nordics. Superior Challenge’s main priority is to create heroes and future MMA stars.