Why do we do what we do? We strongly believe that a new car brings joy and happiness to people, it better relates to the values of each individual, his current situation and mobility needs. The new car conveys more accurately his mood, social status and personality. New cars are considerably more environment-friendly thanks to modern technology which results in more CO2/HP efficiency levels with subsequent lower fuel consumption and maintenance costs compared with similar vehicles of the past decade. Technology has also enabled the development of improved safety systems, It is proven that these systems are saving lives. If a car saves your life or that of a loved-one, it is certainly worth the investment. The automotive industry has a tremendous impact on the economy, 9% to 12% GDP in the majority of manufacturing countries. Hundreds of thousands of people make a living in this dynamic sector, one of the most important industry investors in R&D towards technological alternatives to the internal combustion engine. With all of this in mind, it is our firm belief that reducing trade cycles to 3 or 4 years is a real benefit to society. A shorter trade cycle allows people to enjoy the use of a car, it promotes a reduction in toxic emissions and, as a result, preserves nature, it allows for reduced fuel consumption and maintenance costs, protecting our lives and contributing to the essential economic activity.