Shanghai West Bund refers to the area along the Huangpu River in the east of Xuhui District, a post-Expo waterfront attraction and a prominent landmark in the city. With a shoreline of 11.4 km, the area covers 9.4 km2 and expects to use a total land volume of 9.5 million km2for development. As an origin place for the national manufacturing industry in the 20th century, it started in 2008 to transform from an industry-intensive area to a public open space to support city living. Against the backdrop of re-development of brown field environments prior to the Expo 2010, as guided by the “planning-based, culture-oriented, eco-based and technological-innovation-driven” development policies, Shanghai planned to build its West Bund into an iconic zone which would be comparable to the Rive Gauche (Left Bank) in Paris and the South Bank in London.