R5 Capital is reimagining research by dedicating the firm to a proprietary process that melds extensive field research, decades of experience, detailed financial analysis and innovative data analytics in order to bring clients a research product and strategic consulting service that will enable better decisions in an ever-more challenging climate. Covering retail, e-tail and consumer products, R5 Capital conducts extensive market and economic research, as well as surveys and focus groups to better understand consumer trends and the competitive dynamics facing industries and companies.