117 Entertainment Group is a multi-faceted entertainment firm specializing in publicity and marketing campaigns for musicians, events and brands as well as artist management and development. Their unique approach centers around the artist as a brand, utilizing new and traditional outreach methods, taking full advantage of broad opportunities to influence and stretch results beyond expectations. 117 represents legendary personalities mainly in country, rock and roll and classic rock genres as well as some of the hottest up-and-coming musicians. Founded by Zach Farnum, the group is one of the fastest-rising companies in Nashville and recognized by industry professionals across the country with a major presence in New York and Los Angeles.