Sustainable last-mile delivery is growing rapidly, making the management of logistics flows in urban areas a more complex process. With higher demand for flexibility in new solutions to optimise overall transport capacity, reduce operational costs, and limit negative impacts such as health and safety, logistics operators shouldn’t have to choose between “one size fits all” and “design for purpose”. URBANIZED confronts the challenges of balancing trade-offs in urban freight transport (UFT) services. Our multi-disciplinary consortium of 9 partners from 6 EU countries involves all relevant actors from the value chain, from academic, to industrial (TIER1, OEMs) and logistics operators, so our solutions can drive the sustainable urban transition by making zero-emissions vehicles the best option for everyone.