We started Traction to help construction and power equipment dealers to become leaders versus peers and competition by leveraging our 50 years of Caterpillar distribution experience and deep data analytics capability. Our focus is on sustainable profitable growth through the development of loyal customers and employees. We bring a proven approach that was developed from over 100 dealer engagements and focuses on identifying and solving root cause issues to ensure results that will help gain traction. Traction Advisory can help you become the standard others desire to be.