Unified Data uncovers emerging trends, predicts purchase behaviour and tracks restaurant brand selection criteria. We provide insights from 36 million online restaurant consumers searching 450,000 restaurant menus from every Canadian and US chain restaurant and operator segment, encompassing Quickservice, Fast Casual, and Full-Service Dining. Our insights leverage 40 billion real-time data points defining consumers selection criteria, brand preferences, flavour profiles, menu trends and purchase influences. All data is captured in our proprietary consumer platform, at the critical moment of selection.