RenCat is commercializing a patent pending fuel processing technology to process ammonia to Proton Exchange Fuel Cell (PEMFC) grade hydrogen. Rencat uses a non-noble metal catalysts for hydrogen generation and an abandunt inexpensive metal oxide to purify the hydrogen of trace ammonia. The competitor technology is Pd based membrane which is very expensive and have stability problems. RenCat ammonia to H2 generation technology is here to change that and drastically reduce the price and accessibility of fuel cell power. RenCat technology uses an inexpensive mixed metal oxide based catalyst to selectively oxidise the trace ammonia after the cracking step to generate a PEMFC quality H2. The patent pending catalyst brings ammonia concentration down to zero by selectively oxidising ammonia from the H2 containing stream via a process called selective ammonia oxidation (SAO). Not only that , through extensive research in Rencat has replaced noble and expensive Ru by abandunt and inexpensive FeNi alloy. Because of the use of very inexpensive metal oxides and metal alloys as catalyst, the price of H2 generator will be at least an order of magnitude lower compared to Pd-membrane based system.