Unsafe and poor food quality is a concern for health conscious consumers. There is limited evidence of genuineness and authenticity of available food options. Froots is looking to create an evidence based brand, promising safe and traceable food, from a network of trusted, individually owned but centrally monitored, blockchain and IOT enabled Smart Farms. Roots being the very origin of all that we sow and reap, we ensure quality right at the source. We want to change the way we treat our food, and create a habit of choosing our vegetables with a conscious mind. Let the revolution begin!