Started by a group of prominent Canadians concerned about the future being left to the next generation, the Century Initiative is focused on the commitment to thoughtful, purposeful population growth resulting in a Canada of 100 million people by 2100. With the right approach to population growth we can enhance our economic strength at home, and our influence abroad. Our Purpose: To ensure an influential and prosperous future for Canada. Our Mission: Build a prosperous, bold, and dynamic future for Canada by driving national discourse on strategic population growth and stimulating change through coordinated action and thought leadership Our Values: Ambition, Pluralism, Prosperity