SB&B Marketing Research & Consultancy, operating both in North America and Pakistan, has gained the respect of marketing and advertising professionals through first-hand, hard won experience. We are a consultancy that constantly creates improved ways of perceiving and conducting research, by pioneering techniques & producing debriefs which extend beyond 'the data'. Clinical psychologist by training, inquisitive by nature and researcher at heart, Batool Batalvi (MSc. Clinical Psychology), has accumulated over a decade of qualitative research experience. More recently, Batool has developed a unique psychodynamic paradigm to qualitative research called 'Empathy' using her psychoanalytic training and research experience of over 15 years. 'Empathy' uses a psychodynamic approach to consumer research and works like Therapy! Empathy and its 5-KEYS diagnostic tool helps to coherently conceptualize the multi-dimensionality and complexity of consumer schema. These insights are then cogently distilled into a rich, strategic template for immediate use by clients. Empathy has won immense traction as a unique tool that insightfully utilizes psychodynamic approaches to gain a deeper understanding of consumer cognition, affect, behaviour, sensates and personality derivatives. Empathy's 5-keys model unlocks the five key dimensions to hidden consumer truths, making each project a compelling force for change. SB&B takes pride in having conducted research for over 90 businesses globally, including, NestlĂŠ-Estee Lauder-Smucker Foods-Firmenich-Takasago-The Gates Foundation-Environics Research-Kraft Foods-Pizza Hut-Danone-Reckitt Benckiser-Honda-Standard Chartered-Coca Cola-Unilever-Tetra Pak-ICI-VOA-Caltex-Total-Levi Strauss-BBC-Intermedia-GfK-Diageo-Canada Pure-Kimberly Clark-Vineland Research-Ulker Turkey-Govt of Canada-L'Oreal-Eli Lilly-USAID-WWF-American Bar Association-..and many MORE!