Most business leaders are allocating resources toward data & analytics. In too many cases, the actual benefits experienced from data & analytics projects fall short of expectations. How can business leaders get more out of their data & analytics investments? First, consider that for almost any business objective, there are a range of solutions varying in complexity, cost and effectiveness. In many cases, a relatively simple, inexpensive solution can be effective. Next, consider that data & analytics projects often become over-complicated and/or lose focus on the business objectives. Now, consider our approach. We meet our clients "where they are" by: 1) aligning with their business model, strategy, objectives and constraints; and 2) considering their current data & analytics capabilities While staying true to these two items, we help our clients execute on right-sized data & analytics solutions that deliver results. Adapt Analytics is a Microsoft Certified Gold Partner.