“Observation. Position. Direction.” The StarPoint Consulting Group provides marketing consulting and supporting research services for B2C and B2B marketing organizations. StarPoint is a small network of experienced professionals who form ad hoc teams to collaborate on specific assignments. Our team has at least 20 years of experience in marketing, advertising, promotions, brand management, or marketing research. We also have substantial expertise in most areas of applied social science research: cultural anthropology, ethnography, psychology, semiotics and survey research. Our singular motivation is to provide our clients with clear strategic direction that will move their marketing program forward. We are an evidence-based marketing consultancy. Observation is our starting point and we are equally comfortable with qualitative and quantitative research approaches. Our goal is to help you identify the most promising direction for product and brand development, and then work with you as you begin your journey. Our principal product: Good advice, thoughtfully presented.