Inspired by the abundance of the 2020 Okavango flood, after three years of drought which resulted in huge animal die offs, the founders realized they had to adapt to new market realties, or die. The initiative came together when the world was turned upside down during the Covid-19 pandemic. The Board of the Your Mix PTY LTD looked at consumer demands and put their team straight to work. YM Online emerged from the dry Kalahari sands to flourish in the life giving water of the new flood.