Innovation is changing how companies do things. When companies fail, it is because managers ignore principles of innovation. Companies that listen to their customers and identify new products or capabilities are rarely able to create a business case for them. Managers are often overcome by organizational forces when faced with an innovation opportunity. Instead, our approach is designed to harness the power of these forces to achieve innovation. BLR offers consulting, executive education, and strategic advising in innovation, process improvement, technology planning, decision analysis and market research. We offer a rapid and low cost-cost approach to bring concepts to reality. For more, visit www.blr-reseach.com.