I craft analytically grounded branding, interactive and marketing communications design and strategy. I’ve served as Creative Director at agencies in Toronto and New York, and have a special affinity for the tech sector thanks to my parallel background in science and technology. My empirical mindset complements my deep conviction that visual communications design must be firmly founded on strategy that takes full account of the characteristics of a company’s audiences, the architecture of its corporate and product branding, culturally grounded expectations, and so forth. I’ve designed the visual identities of dozens of companies and products, led experimental technology projects for web giants, created a substantial quantity of advertising, performed environmental design, crafted innovative websites, and produced mountains of marketing collateral. And I take pride in having helped to substantially improve the bottom lines of a great many client companies.