A glance at Assarain Group "SSW Group" With macro aspects such as industrial progress, economic development and customer centricity at the helm, the Assarain Group of Companies (part of the SSW Group) completes its’ 44-year old tenure this year. A legacy in the history of Omani Industrial growth in the true sense. Started in 1975 and headquartered in Muscat, Oman, the group has a global reputation for its strong values and for growing multi-fold. Over the years, the group has grown leaps and bounds from a trading company to one of the most renowned conglomerates in the Sultanate. Today, the Assarain Group houses more than twenty daughter companies across distinct industries such as Manufacturing; Construction Maintenance and Property; Retail and Consumer Services, and Commercial Wholesale. The sheer plethora of the organization’s services is a testimony to one of its key values among the many diversity. It is known that an organization’s workplace values set the tone for the company’s culture and that they identify what an organization, as a whole, cares about. Our values reverberate through our task force and ensure that a common purpose and understanding helps build great working relationships among internal and external stakeholders. More importantly, our ethics and practices ensure that we strive and achieve excellence in the dynamic and vulnerable market conditions prevailing across economies today. Assarain’s existing businesses across diverse sectors are individually renowned for their business practices in the Omani and international business community, opening up gateways for partnerships, franchisees, expansion and more. Growing from strength to strength, the group has flourished and aims to continue progressing with its vision and mission at the crux of it all.