Founded in Manchester 2015, EGO is a favourite with the world's most influential women including the Kardashians, Lizzo and Winnie Harlow. After doubling revenue to £20M in 2020 and projected sales revenue at £40M for 2021, EGO is one of the fastest growing retail brands in the UK. Once the home of everything but the dress, EGO has branched into the clothing industry evolving from a footwear brand into the number one destination to shop affordable fashion-forward looks. Our mission is to stay ahead of must-have trends and bring you pieces that make you feel like the best version of yourself.