Radix has a tradition of innovative analytic tools backed by high levels of customer service. We use indirect questioning techniques derived from the social sciences and highly innovative questionnaire formats & design. - Visual mapping of market and brand structures to identify opportunities - Optimizing the make-up and diversity of a product line - Pricing optimization - Segmenting consumers by attitude and/or behaviour Radix clients include: Consumer Packaged Goods, Financial Institutions, Retail & Food Service We conduct studies on an international basis from our offices in Toronto. We have done research in multiple countries in Asia, Europe, Latin America and the Caribbean as well as Canada and the US.