The Strategic Counsel is a market research firm that brings the art of insight to the science of research. We approach every research project with strategic understanding, nuanced thinking and rigorous analysis. Using both qualitative and quantitative techniques, our innovative, customized research programs deliver meaningful, actionable, strategically valuable insight into our clients’ needs. We believe that research alone is meaningless without intelligent interpretation. The insight provided by our experienced, multidisciplinary team offers a richer, more profound understanding of the research data, and allows us to work with our clients to light the way forward.