pew. started off as a design duo by its current founders, Nourhan and Al. pew. shook the local market by introducing a truly subversive, unique approach & look. In a year’s time, their work’s magnitude echoed back to find them having worked with household brands like Lipton, YouTube and Google. Each readied with a 7-year field experience; they've both held senior designer positions at reputable agencies and have worked with a large & heterogenous clientele body. They started pew. in January of 2017 to genuinely commit to the design process, and are continuously developing it through a profound research core and hands-on experimentation. Backing their unorthodox ways with cemented industry experience ultimately delivered, and still does, the most unforgettable and subversive design solutions. In 2018, pew. expanded its team with collaborators that were carefully vetted to have the same drive and vision, and would allow for pew. to create bigger, more holistic experiences. pew. is now one of the leading design studios, and the only one of its kind, in Cairo, and is steadily growing a global client base. Over the past 4 years pew. has served over 120 clients with projects spanning the complete spectrum of branding & design.