Behavioral Science Lab is a team of specialists in decision science, who provide you with a clear understanding of how people make choices while predicting and measuring the consequences of those choices. Today, we can help you solve your toughest business challenges, detect new growth markets, and enable you to build solutions with purpose by applying behavioral economics. Having redesigned the traditional research process to deal with the increased complexity of day-to-day decision making we are understanding the intricacy and nuances about consumers' purchase decision. Our latest analytical methods and research techniques allow us to focus on the way people process experiences within their daily lives while measuring their preference, expectation and potential purchase.